Marketing Expense
Code: 5217
👁 Views: 39
Account Information
| Account Type | Income Statement |
| Normal Balance | Debit |
Definition
Marketing and product promotion expense
International Accounting Standards
IFRS
IAS 38
Intangible Assets
Marketing and advertising costs expensed as incurred. Cannot be capitalised under IAS 38.
US GAAP
ASC 720
Other Expenses
Advertising costs expensed either as incurred or when advertising first takes place.
⚠ Key Difference: IFRS vs GAAP
IFRS expenses immediately; GAAP allows deferral until first airing